Privacy Policy

Adnan Cricket Academy takes your privacy very seriously and is committed to protecting your personal information. This privacy policy sets out the way in which any personal information you provide to us is used and kept secure by Adnan Cricket Academy. It applies whenever we collect your personal data (including when you use our website or other digital platforms), so please read it carefully.

All personal information that we collect about you will be recorded, used, and protected by us in accordance with applicable data protection legislation and this privacy policy. We may supplement the information that you provide with other information (both personal and non-personal) that we obtain from our dealings with you or which we receive from other organisations, for example, our sponsors and partners.

In broad terms, we use your data for the following purposes:

• to administer and provide products and services you request or have expressed an interest in;
• to enable us to administer any competitions or other offers/promotions which you enter into;
• to communicate with you in the event that any products or services you have requested are unavailable;
• for fraud screening and prevention purposes;
• for record keeping purposes;
• to carry out market research so that we can improve the products and services we offer
• to track your activity on our digital platforms;
• to create an individual profile for you so that we can understand and respect your preferences;
• to personalise and improve your experience on our digital platforms;
• to personalise and/ tailor any communications that we may send you;
• for profiling purposes to enable us to personalise and/or tailor any marketing communications that you may consent to receive from us.

When we provide you with products or services we may collect and store any personal information that you provide to us. We may, for example, keep a record of your name, address, delivery address, email address, telephone number and payment card details. We may also record details of any disability or health needs you may have at the time of booking an event or service which will take place at the our academy or any of our other premises to help to ensure your comfort and safety.

When you sign up with us for an online account, register to receive marketing communications from us (and/or our sponsors and partners), enter one of our competitions, fill in one of our forms (whether online or offline) or otherwise expressly provide us with your personal information, we may collect and store any personal information that you provide to us and may use it to personalise and improve your experience on our digital platforms, provide products and services you request from us, and carry out profiling and market research.

When you interact with our digital platforms, we may also automatically collect the following information about your visit. This is primarily to help us better understand how our fans use our digital platforms to enable us create better content and more relevant communications:

In relation to some/all of the above, we may need to appoint other organisations to carry out some of the data processing activities on our behalf. These may include, for example, payment processing organisations, delivery organisations, fraud prevention and screening and credit risk management companies, and mailing houses.

The legal basis for collecting and using your personal information

Most of the time the information you provide us with will be used by us to provide you with our products and services, such as:

• Processing and/or assessing an application for a product or service;
• Administering and managing products and services relating to that;
• Updating your records;
• Sharing your personal information with payment services providers when that is required in order to process your payment for a product or service;
• All stages and activities relevant to managing the product or service including enquiry, application and administration (including notifications about matches which you are due to attend being postponed, cancelled etc.)

On other occasions we will use your personal information because it is in our legitimate interests to do so:

• To perform, test the performance of our products, services and internal processes;
• To adhere to guidance and best practice under the regimes of governmental and regulatory bodies;
• For management and audit of our business operations including accounting;
• To carry out monitoring and to keep records of our communications with you and our staff (see below);
• To administer our good governance requirements, such as internal reporting and compliance obligations or administration required for AGM processes;
• For market research and analysis and developing statistics;
• For direct marketing communications and profiling to help offer you relevant products and service;
• Subject to the appropriate controls, to provide insight and analysis of our customers helping us improve products or services, or assess or improve the operating of our businesses;
• For some of our profiling and other automated decision making;

When we share your personal information with these other people or organisations other than for providing products and services to you, as necessary for running our business or to comply with legal or regulatory obligations.

Finally we may also use your personal information where we have your explicit consent to use it for a particular purpose:

• For some direct marketing communications;
• For some of our profiling and other automated decision making;
• For some of our processing of special categories of personal data such as about your health.

We may share your data with advertising networks and/or social media platforms for the purposes of selecting and serving relevant adverts to you via those networks/platforms, and to search engine and analytics providers.